Performance marketing for DTC brands
Made to move people. Built to perform.
Made to move people. Built to perform.
Meta ads, performance creative and commercial strategy for DTC brands that want more than another media buying agency.
Your ad creative is the single biggest driver of success on paid social. As competition grows and attention becomes more expensive, brands need ads that do more than fill the feed. They need creative that earns attention, moves people to act and makes growth more commercially sustainable. That's exactly what we do.
What we do
What we do
01
Meta Ads management
From strategy and testing to day-to-day optimisation and scaling, every decision is made with one goal: turning ad spend into profitable growth for your business.
01
Meta Ads management
From strategy and testing to day-to-day optimisation and scaling, every decision is made with one goal: turning ad spend into profitable growth for your business.
01
Meta Ads management
From strategy and testing to day-to-day optimisation and scaling, every decision is made with one goal: turning ad spend into profitable growth for your business.
02
Performance creative
Creative built around what makes real people stop, care and buy your product. We diagnose what’s working, develop new concepts and briefs, and build clear testing roadmaps to find and improve the ideas that perform.
02
Performance creative
Creative built around what makes real people stop, care and buy your product. We diagnose what’s working, develop new concepts and briefs, and build clear testing roadmaps to find and improve the ideas that perform.
02
Performance creative
Creative built around what makes real people stop, care and buy your product. We diagnose what’s working, develop new concepts and briefs, and build clear testing roadmaps to find and improve the ideas that perform.
03
Commercial strategy
Clicks only matter when they become customers. We look beyond Meta at your offer, landing pages and customer journey—then show you where sales are being won, lost or left on the table.
03
Commercial strategy
Clicks only matter when they become customers. We look beyond Meta at your offer, landing pages and customer journey—then show you where sales are being won, lost or left on the table.
03
Commercial strategy
Clicks only matter when they become customers. We look beyond Meta at your offer, landing pages and customer journey—then show you where sales are being won, lost or left on the table.
The Emotive Method
The Emotive Method
The Emotive Method
Our Method Gets the Click. Your Business Earns the Sale.
Our Method Gets the Click. Your Business Earns the Sale.
Creative, targeting, offer, landing page and unit economics all shape performance. That’s why we look beyond Ads Manager, using our method to find what’s helping growth, what’s holding it back and where the next opportunity sits.
Creative, targeting, offer, landing page and unit economics all shape performance. That’s why we look beyond Ads Manager, using our method to find what’s helping growth, what’s holding it back and where the next opportunity sits.
The Emotive Method is made up of six connected stages with one continuous focus: finding what will move customers—and what will move the business forward.
The Emotive Method is made up of six connected stages with one continuous focus: finding what will move customers—and what will move the business forward.
01
Diagnose
Understand the entire acquisition picture before deciding what needs to change.
01
Diagnose
Understand the entire acquisition picture before deciding what needs to change.
01
Diagnose
Understand the entire acquisition picture before deciding what needs to change.
02
Position
Strengthen how the product is presented, differentiated and sold.
02
Position
Strengthen how the product is presented, differentiated and sold.
02
Position
Strengthen how the product is presented, differentiated and sold.
03
Create
Develop performance creative around what makes the right customers stop, care and act.
03
Create
Develop performance creative around what makes the right customers stop, care and act.
03
Create
Develop performance creative around what makes the right customers stop, care and act.
04
Acquire
Turn the strategy into Meta campaigns built to test, learn and grow.
04
Acquire
Turn the strategy into Meta campaigns built to test, learn and grow.
04
Acquire
Turn the strategy into Meta campaigns built to test, learn and grow.
05
Convert
Identify where the offer, landing experience or customer journey is losing demand.
05
Convert
Identify where the offer, landing experience or customer journey is losing demand.
05
Convert
Identify where the offer, landing experience or customer journey is losing demand.
06
Scale
Find what’s working, uncover the next constraint and decide what to test next.
06
Scale
Find what’s working, uncover the next constraint and decide what to test next.
06
Scale
Find what’s working, uncover the next constraint and decide what to test next.
Not a fixed playbook. A continuous system shaped around what your brand needs next.
Not a fixed playbook. A continuous system shaped around what your brand needs next.
Souter Bros Coffee
Souter Bros Coffee
Results that create stories.
Results that create stories.
A sharp campaign helped turn attention into meaningful growth—not just better ad-platform numbers.
A sharp campaign helped turn attention into meaningful growth—not just better ad-platform numbers.
+950%
+950%
Shopify orders
+645%
+645%
Shopify sales
We strengthened the offer, built campaign creative around clear buying motivations and gave Meta better signals to work with. The result was a significant increase in Shopify orders and sales during the campaign period.
We strengthened the offer, built campaign creative around clear buying motivations and gave Meta better signals to work with. The result was a significant increase in Shopify orders and sales during the campaign period.
The work:
Meta ads · performance creative · conversion strategy
SOUTER BROS AD VIDEO
More customers placing orders. Spend working harder.
More customers placing orders. Spend working harder.
Our approach has been shaped by nearly a decade in marketing—from national campaigns and established brands to hands-on acquisition for growing DTC brands. We bring the creative judgment, commercial thinking and performance discipline needed to make better decisions with your budget.
Our approach has been shaped by nearly a decade in marketing—from national campaigns and established brands to hands-on acquisition for growing DTC brands. We bring the creative judgment, commercial thinking and performance discipline needed to make better decisions with your budget.
A decade spent building brands.
Now bringing that experience to yours.
A decade spent building brands.
Now bringing that experience to yours.
A decade spent building brands.
Now bringing that experience to yours.
I’m Emily, founder of Emotive Performance. Over the last 10 years, I’ve worked across national campaigns, established brands and independent e-commerce businesses—understanding what makes people notice, feel, trust and ultimately buy.
I’m Emily, founder of Emotive Performance. Over the last 10 years, I’ve worked across national campaigns, established brands and independent e-commerce businesses—understanding what makes people notice, feel, trust and ultimately buy.
I built Emotive around that connection. I step into both pairs of shoes. I think like the customer scrolling through hundreds of competing messages, and like the founder who needs every pound invested to move the business forward.
I built Emotive around that connection. I step into both pairs of shoes. I think like the customer scrolling through hundreds of competing messages, and like the founder who needs every pound invested to move the business forward.
That means I don’t just manage campaigns or chase better numbers inside Ads Manager. I look at your customer, creative, offer and buying experience together, asking where interest turns into hesitation—and what we can do about it. That thinking shapes the ads we make, the campaigns we run and the decisions we take next.
That means I don’t just manage campaigns or chase better numbers inside Ads Manager. I look at your customer, creative, offer and buying experience together, asking where interest turns into hesitation—and what we can do about it. That thinking shapes the ads we make, the campaigns we run and the decisions we take next.
You work directly with me, from the first conversation through to strategy, creative and campaign management. I stay close to the work, the results and the decisions that matter to your business.
You work directly with me, from the first conversation through to strategy, creative and campaign management. I stay close to the work, the results and the decisions that matter to your business.
Emily Cara
You’ve built something people want.
Lets give them a reason to buy.
You’ve built something people want.
Lets give them a reason to buy.
You’ve built something people want.
Lets give them a reason to buy.
Emotive is for ambitious DTC founders and lean marketing teams who are already making sales—but know their Meta ads and creative could be working much harder.
Emotive is for ambitious DTC founders and lean marketing teams who are already making sales—but know their Meta ads and creative could be working much harder.
You’ve got customers, momentum and something genuinely worth growing. What you need now is clearer creative thinking, smarter acquisition and a partner who cares about what happens beyond Ads Manager.
TYPICAL MONTHLY META SPEND
TYPICAL MONTHLY META SPEND
£5K—£30K
Guidance, not a hard exclusion rule.
A few words from clients who trusted the process.
A few words from clients who trusted the process.
“Emily at Emotive Performance didn’t just look at campaign performance, she quickly understood our customer, the creative needed and the wider business. Her thinking gave us much more clarity on our customers, what to test and why.”
DEBBIE — MARPLE TRAVEL
“Emily at Emotive Performance didn’t just look at campaign performance, she quickly understood our customer, the creative needed and the wider business. Her thinking gave us much more clarity on our customers, what to test and why.”
DEBBIE — MARPLE TRAVEL
“Emily was very insightful, knew thoughts and feelings of the buyer which I liked. I needed someone else to eliminate my bias, to which Emily was able to fulfil. Pleasure to work with.”
DAVID — THE CREAM BAR
“Emily was very insightful, knew thoughts and feelings of the buyer which I liked. I needed someone else to eliminate my bias, to which Emily was able to fulfil. Pleasure to work with.”
DAVID — THE CREAM BAR
“I couldn’t recommend Emily enough. I found her to be extremely knowledgeable in her field and this has really helped the business to grow.”
TRACEY — NORTH OF WINTER
“I couldn’t recommend Emily enough. I found her to be extremely knowledgeable in her field and this has really helped the business to grow.”
TRACEY — NORTH OF WINTER
Before we get started.
Before we get started.
Before we get started.
What kind of brands do you work with?
Emotive works with founder-led and lean-team DTC brands that already have customers and are ready for their next stage of growth. You don’t need to have everything figured out. But you should have a product people genuinely want, enough trading history to learn from and the capacity to fulfil more orders if we get this right.
What kind of brands do you work with?
Emotive works with founder-led and lean-team DTC brands that already have customers and are ready for their next stage of growth. You don’t need to have everything figured out. But you should have a product people genuinely want, enough trading history to learn from and the capacity to fulfil more orders if we get this right.
How much should we be spending on Meta?
Most brands we work with are investing, or preparing to invest, between £5,000 and £30,000 per month in Meta ads, but it’s flexible. The right budget depends on your margins, average order value, ambitions and how much evidence we already have. We won’t recommend spending more simply for the sake of scale; the numbers need to make commercial sense first.
How much should we be spending on Meta?
Most brands we work with are investing, or preparing to invest, between £5,000 and £30,000 per month in Meta ads, but it’s flexible. The right budget depends on your margins, average order value, ambitions and how much evidence we already have. We won’t recommend spending more simply for the sake of scale; the numbers need to make commercial sense first.
What does working together include?
We lead your Meta strategy, campaign management, testing, optimisation and scaling—but the work doesn’t stop inside Ads Manager. We’ll also look at the creative, messaging, offer, landing experience and customer journey wherever they’re affecting performance. You’ll receive clear creative direction, testing priorities and honest recommendations about what the business needs next. You’ll work directly with Emily, the Founder, throughout.
What does working together include?
We lead your Meta strategy, campaign management, testing, optimisation and scaling—but the work doesn’t stop inside Ads Manager. We’ll also look at the creative, messaging, offer, landing experience and customer journey wherever they’re affecting performance. You’ll receive clear creative direction, testing priorities and honest recommendations about what the business needs next. You’ll work directly with Emily, the Founder, throughout.
How much does it cost?
Meta ads management starts at £2,000 per month for brands spending up to £10,000 per month. For spend above £10,000, an additional 5% is applied to the amount above that threshold. Any additional creative production or project work will be scoped separately, so you’ll always know exactly what’s included before we begin.
How much does it cost?
Meta ads management starts at £2,000 per month for brands spending up to £10,000 per month. For spend above £10,000, an additional 5% is applied to the amount above that threshold. Any additional creative production or project work will be scoped separately, so you’ll always know exactly what’s included before we begin.
You've built something worth growing.
You've built something worth growing.
Let’s work out what’s holding
it back.
Let’s work out what’s holding
it back.
Tell me a little about your brand, your ambitions and where you’d like support. We’ll explore whether Emotive is the right fit to help you move forward.
Have a project in mind? Let’s create something great together!
Book a call or drop a message.
Tell me a little about your brand, your ambitions and where you’d like support. We’ll explore whether Emotive is the right fit to help you move forward.
Emily Cara
Emily Cara
Founder, Emotive Performance
Founder, Emotive Performance
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Tell me where the business is now, where you want to take it and what isn’t working as well as it should. I’ll give you an honest view of where the biggest opportunity might be.